Android’s Share of SmartPhone Requests Gains Ground Rapid in AdMob Network
According the “February 2010 Mobile Metrics Report” of AdMob, Google Android’s share of smartphone requests increased from 2% in February 2009 to 24% in February 2010, which was the fastest growing smartphone operating system and ranked second in the AdMob network. The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.
In addition to the Android platform, the leading smartphone operating system is iPhone OS, which ranked first with the 50% share, up 17 percentage points in the last year. Symbian’s share of requests fell from 43% to 18%, and ranked third in the AdMob network.
Other key infomations include:
* In February 2010, smartphones accounted for 48% of AdMob’s worldwide traffic, up from 35% in February 2009. In absolute terms, smartphone traffic increased 193% over the last year.
* Feature phones declined from 58% to 35% of AdMob’s total traffic as users began switching to smartphones.
* The mobile Internet devices category experienced the strongest growth of the three, increasing to account for 17% of traffic in AdMob’s network in February 2010. The iPod touch is responsible for 93% of this traffic; other devices include the Sony PSP and Nintendo DSi. In absolute terms, mobile Internet device category traffic increased 403%.
AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications.
About AdMob Mobile Metrics
AdMob serves ads for more than 15,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in its network. AdMob’s monthly report offers a snapshot of its data to provide insight into trends in the mobile ecosystem.
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